The New Orleans Hornets NBA franchise moved from Charlotte , NC to New Orleans , LA and immediately noticed the immense task of developing a positive relationship with the predominantly African-American fan base it encountered in its new home. Of high importance to the team's premium seating sales staff, was the need to target market affluent African-American New Orleanians, who are more likely to purchase season ticket packages than blacks in lower income brackets. This niche audience is precisely the group with whom www.NewOrleansBlack.com holds a more impactful relationship than any media outlet in the city.
Hornets marketing representatives consulted Do-WAP on how to most effectively craft targeted messaging for this group that would generate the result of an increased quantity of season ticket package purchases among higher income groups of African-Americans. Both parties agreed that broad and general marketing campaigns, which spoke to the general public and not to any specific group, proved ineffective in reaching the desired African-American consumer.
Collateral
The Do-WAP Agency developed a strategic marketing campaign to establish The City of Love as a premiere place of worship & highly sought after ministry in Greater New Orleans.
Do-WAP developed a series of offline & online collateral pieces to bring this project to a succesful completion. We also create and buy media (Radio, Billboards, and Internet) regularly.
Website
Peoples Community Subsidiary, Inc. , originally incorporated as “Fruit Of Life”, was later renamed Marrero Community Development to reflect the community in which it served at that time, was eventually changed to Peoples Community Subsidiary, Inc. The final name change was the result of our expanded mission to serve the Greater New Orleans population.
Do-WAP developed a user-friendly website that displays the non-profits recent projects included Harvey Community& Anderson Place on the West Bank.
Website
The Recovery School District is a special state school district administered by the Louisiana Department of Education. Created by legislation passed in 2003, the RSD is designed to take underperforming schools and transform them into successful places for children to learn.
Do-WAP developed a user-friendly website that displays the agency's recent school status and rebuilding initiatives.
Website
M&M Demolition and Construction is a firm dedicated to rebuilding the Gulf-Coast following the storms; Katrina and rita. They are bonded, licensed, and insured and do residential and commercial development services.
Do-WAP developed an entire Identity Campaign that included; logo, business cards, letterhead, and website. We are also representing M&M Demolition and Construction on the Representation side of business to help them gain contracts with city, state, and local government entities.
Website & Identity
New Dimensions Electric was founded in 2000 in New Orleans La. The company was created to provide any electrical service to the customer in a modern professional feel. We are Louisiana licensed and insured. We are also a member of the BBB. Our specialties are in residential, small commercial and service calls.
Do-WAP developed an entire Identity Campaign that included; logo, business cards, letterhead, and website. We are also representing New Dimensions Electric on the Representation side of business to help them gain contracts with city, state, and local government entities.
Website & Identity
