O.N.E Methodology

Do-WAP, LLC utilizes the ONE Methodology as its universal approach when assisting clients with their marketing efforts. The ONE Methodology is a system that combines our unique perspective with our strengths in Offline, ONline, and Event marketing to produce undeniable results. Each element of the ONE Methodology when applied by Do-WAP, can be an immensely effective instrument in marketing your company and helping build your brand. However, when all three components work together as ONE machine, the benefits can be immeasurable.

Each client benefits from the one-on-one attention of an account exec who understands that brand building doesn’t happen in their office or behind a desk. Do-WAP Agency will directly interface with your targeted audience through focus groups of potential consumers comprised specifically of the types of customers that your marketing dollars are after. We further acquaint your brand with its intended audience by identifying the most viable and relevant live event opportunities available within your specified geographic region and targeted demographic.


OFFLINE

MARKET RESEARCH 
Our market research tool is an effective mechanism to learn about potential customers, their opinions, habits, trends, and future

DATA COLLECTION
Quantitative and qualitative research solutions to businesses in consumer, business-to-business, and government markets using tailored methodologies and providing in-depth analysis and reports.

PUBLIC RELATIONS & MEDIA CAMPAIGNS
The utilization of our research tools and database used to analyze media vehicles with the highest reach among our target audience is the key to our PR and media campaigns.

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ONLINE

COMMUNIITY OUTREACH
To teach, research, and provide services that engage our clients with the external community and develop a favorable image of the client’s organization in the eyes of the customers, suppliers, government, media, competitors, shareholders and employees.

E-MARKETING & WEB CREATION
Do-WAP Agency’s online database reaches over 40,000 individuals from New Orleans and over 15,000 in the Southeast Region. We help identify and reach your target market. WAP has also designs custom websites for a variety of clients – from Churches, political and private sectors businesses.

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EVENTS

CUSTOM EVENTS & PROMOTIONS
W. Anthony Patton Agency, LLC is nationally known for hosting business and professional networking functions, seminars, receptions, social events and parties.

FIRST FRIDAYS
#1 networking organization for the African-American community in New Orleans.

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The firm’s event clients have included Live Nation (Local), AEG Entertainment (Regional), Code Black for Kevin Hart (National), Comedy Central (Regional), Audubon Zoo, Jazz Festival, Essence Festival, Harrah’s Casino, New Orleans Pelicans (Hornets), Memphis Grizzlies, Urban Hangover (Las Vegas), Sesame Street (Feld), Disney on Ice (Feld), Monster Trucks, WWE, and hundreds more. We have produced and/or marketed Special Events for Celebrities such as Prince, Wiz Khalifah, Jay-Z, Lil Wayne, Shaquille O’Neal, Bill Cosby, Bishop Morton, 2Chainz, Mystikal, Bishop Lester Love, Ledisi, New Edition, Martin Lawrence, Noel Jones, Magic Johnson, Kobe Bryant, Chris Paul, Doug E Fresh, Monica, Avant, and hundreds more. Finally, we have worked with wonderful non-profit organizations for their event/fundraising needs such as Brad Pitt’s “Make it Right” Foundation, National Urban League Gala, Tuskegee Presidential Inauguration, Dillard & Xavier University’s Annual Bleu Devil Classic, NOCCJ Weiss Awards Gala, and Public entities namely Louisiana Office of Tourism, Louisiana Road Home Program, LRA, and hundreds more.